A lunch presentation with Essity’s President and CEO, Magnus Groth, was recently organized at our office in Stockholm. Essity sells products and services that simplify hygiene and health, “essentials”, in over 150 countries and focuses on a long-term approach and innovation to find sustainable, attractive solutions. Essity has market position one or two for about 90% of the company’s brand sales, which is a prerequisite for successful sales in physical stores.
The company has total net sales of SEK 156 billion and operates in three business areas: “Consumer Goods”, “Health & Medical” and “Professional Hygiene”. China is the largest market, followed by Europe and the US, but markets such as Colombia and Mexico are growing rapidly. The company has 90 factories around the world and thus a majority of local production.
Magnus described that sustainability is a key strategic priority for Essity to increase sales and reduce risks in the company while contributing to a better world. Essity has a packaging strategy that includes innovations to increase circularity and reduce greenhouse gas emissions. In 2022, 68% of Essity’s launches were more sustainable than the product they replaced and the packaging for hygiene and health products contained an average of 80% renewable or recycled materials. By 2030, Essity aims to reduce carbon emissions by 35%. Furthermore, the production of sustainable packaging should amount to 85% and at least 90% of the material used should come from sustainable sources.
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