Nordic Equities is empirical in its approach, basing its investments on historical data and global correlations through our “Outside View” philosophy. We focus on long-term trends and thematic factors, such as GURAIS (Globalization, Urbanization, Robotization, AI, Internetification and Standardization), and study companies’ key performance indicators over up to 20 years. We avoid predicting the unpredictable and use our historical knowledge to better understand the present and future.

Through our carefully selected process, we help long-term customers own quality global companies. Our strategy is based on over 30 years of experience in the financial markets, a broad international network and close cooperation with advisors, and continuous academic updating.

We look at the stock market as a place for the patient, and for being long-term it also requires the ability to adapt as new facts emerge. As the famous economist John Maynard Keynes said to British Prime Minister Winston Churchill: “When facts change, I change my opinion, what do you do, Sir?”