We recently had the pleasure of welcoming Torsten Jansson, founder and CEO of New Wave Group, to a lunch presentation for our clients at The Royal Bachelors’ Club in Gothenburg.
Torsten shared how the company entered 2025 with a strong first quarter, showing positive development in both sales and earnings. Despite continued global uncertainty, New Wave continues to gain market share and build for the future.
Today, New Wave Group operates through around 50 subsidiaries and follows a clearly decentralized model. During the presentation, particular focus was placed on the company’s expansion in North America – including the launch of Craft Teamwear and new logistics solutions – as well as planned establishments in several European countries. In the sports segment, the new partnership with a major U.S. football academy and Janne Andersson’s appointment to the Craft board were also highlighted.
Torsten Jansson was perceived as a highly inspiring speaker, offering energy, perspective, and insights into the company’s journey and future ambitions.
New Wave Group continues to combine growth with strong brands and local presence, with a focus on long-term perspective and profitability.
Many thanks for your participation!
